Before I reveal what those four words are, I want to prove to you that isn't a load of hype. In order to do that, I need you to imagine that I'm a friend of yours and I give you a call right now to tell you about a group of really influential people that I think might be interested in your product or service. Imagine getting that phone call from me. Do you feel excited?

When I hear your excitement, I invite you to a luncheon today where all of them will convene. I bet you're still excited. After all, I've just told you that I'm going to introduce you to a group of influential people that I think will be interested in your products or service.

Now I'm just about to reveal what the four words are that you dread hearing, so hang on here.

You agree to meet me at the luncheon. But when you arrive I'm not there waiting at the door to meet you. Instead a rather distinguished looking individual walks up to you and greets you. After you explain that you're a guest of mine, that individual says, "Oh, I see."

Then you hear the four words that you are actually dreading - the four words that literally suck all the excitement out of you and cause panic.

What are those four words? They are the four words you've heard over and over again from prospect after prospect, yet they still cause dread and panic because you don't really feel confident once you hear them...

"What do you do?"

Hello, my name is Tammy Stanley.

Probably just like you, I've asked hundreds of people what they do, but I rarely (if ever) find an individual who really answers that question in a manner that compels me to know more.

Oh sure, I act interested. Just like you, I say things like, "Oh really." But what I really mean is, "Oh, I really hope you're not going to ask me if I want to get together to hear more about your products and services."

If you think I'm being negative, think again. I'm being your typical prospect. This is how people think when you tell them what you do. Just pay attention to what you think when people tell you what they do. I bet you realize now that you do this too. Those four words, "What do you do" are, strangely enough, the words that you simultaneously long to hear and dread hearing. After all, you always want more customers so you understand that you always need to be in front of new prospects. But having to tell someone point blank what you do is practically painful.

The reason for that is simple. You fear people are not really interested and that they're not really listening, when you tell them what you do. After all, you secretly know that you're not really interested or listening when other people tell you what they do. And guess what? You're right. Most people are not listening to you and they're not going to listen...

If You Don't Give Them A Good Reason to Listen

You see there's a reason why there's a whole lot of money in the marketplace right now that you're not getting. The major reason is that instead of getting inside your prospect's shoes and thinking what your prospect truly finds important, you focus on facts that mean nothing to your potential customer.

The last time you heard someone tell you what he did, you probably couldn't remember his name right after he finished his introduction. Why not? Maybe you're not good at remembering names. But more probably he just didn't stand out enough to be memorable. Prospects don't want to listen to a long, drawn out explanation of what you do. Admit it - you get bored listening to other people go on and on about their business, so you know that's true.

The One Thing All Prospects Care About Most

Contrary to what most entrepreneurs and sales professionals think, prospects are not wondering, "Who are you? What is your product? How easy is it to purchase?" Instead, prospects are actually asking, "Why should I care?"

Let me prove that to you. When you first clicked on this site, what made you stay and read up to this point right now? Was it my name? Was it my company name? Was it how long I've been in business? Absolutely not. In fact you don't even know my company name or how long I've been in business, and I didn't immediately reveal my name. That's because you care more about your problems and how to solve them than you care about me.

Don't worry, that doesn't offend me at all because of a simple truth I know. Namely, prospects don't buy because they understand you; they buy because you understand them.

That's why the first thing I focused on was grabbing your attention. I did that by suggesting that the very four words you dread hearing most in your business are the very words that can propel your business to exponential growth.

Then I piqued your interest even more by revealing those four words and showing you that I understand how much you dread hearing the question, "What do you do?" even though you know it's one of the best ways to generate prospects. I understand that you can't possibly care about my name or what I do until I give you reason enough to care.

Likewise your prospects don't care about your name, your company name, or what you do, until you give THEM reason enough to care.

And that doesn't mean, "Here at XYZ Company, we focus on exceptional products and service." Remember that ol' Emerson quote, "What you are speaks so loudly, I cannot hear what you are saying!" Your prospects don't hear phrases like "exceptional customer service," "highest quality," "dream life," or "all natural." They can't hear what you're saying when you use phrases like that because phrases like that are so overused they only belong on the bottom of worn out sneakers at Salvation Army thrift stores.

How to Easily Soar Light Years Ahead of
Your Competition

Interestingly enough, after all these years of technological developments in communication, it's been proven again and again that word-of-mouth advertising continues to be the most powerful way to advertise.

And here's where you can cash in. While the majority of entrepreneurs and salespeople rely on word-of-mouth advertising, less than 5% of them know how to "advertise" effectively. In other words, when asked those four words, "What do you do?" they fail to give an attention-getting, prospect-generating, 10-second response, what I call a vocal business card.

Fact: You use your vocal business card 22 times more frequently than you use your paper business card.

Sad Truth: Barely after 10 words are out of your mouth most prospects have already written you off.

Fortunately for you, few entrepreneurs know how to position and separate themselves from the competition, and time after time prospects hear the same old forgettable introductions such as, "If you're looking for a great Realtor®, think of me when you're selling your home and want the best service." That's why most entrepreneurs and salespeople go home from networking meetings with business cards instead of bona fied leads.

Consider what will happen when you become one of the elite few that knows how to present a compelling and irresistible offer in your vocal business card. You will soar past the vast majority of your competition, and while they work harder doing what they've always done, you'll discover how much fun it is to work smarter by making one small yet significant change.

Here's How YOU Can Increase The Number
Of Prospects You Have... Exponentially

If you're wondering, "Oh come on, Tammy. Improve my business exponentially just from answering that dreaded question differently?" I want to show you how far from exaggeration that is. You see it's not only that you'll have the power in an attention-getting vocal business card but also that you'll possess the keys to always generating your prospects attention, whether it be in printed materials, on your website, on radio advertisements, billboards, and emails.

When you learn how to understand your customer and show your customer that you understand him, it's as good as having the right to print money. I know this to be true because it happened to me.

When I stopped telling people, "I'm a professional speaker" and started using an attention-getting, prospect-generating, 10-second vocal business card, I went from an empty calendar to a booked calendar, and I went from a sale every once in a while to several sales every single day.

Your words are the lifeblood of communication and they are a crucial business resource. Considering that the average person sees and hears over 2,000 marketing messages a day in this age of information overload, you must learn how to distinguish yourself from everyone else.

If you want to effectively turn your business into a money-making referral machine, you have to know how to talk so prospects listen. You have to have a powerful 10-second introduction that intrigues people without confusion. And you need to clearly articulate who your ideal prospects are and why you are the solution to their problem. So what's the one thing that's stopping you from developing a truly magnetic introduction?

If you're like most people, you don't know how to get started, and furthermore you really don't know what gets prospects to sit up and listen.

Eliminate All Your Uncertainty,
Become Immensely More Effective,
And Instantly Increase Your Prospects

Now you can stop wondering how to put together a powerful vocal business card. You see, I've assembled a TOOLKIT not only to help you get started, but to guide you completely through the process of developing a message that will grab and hold your prospect's attention.

And most importantly to you, I've included example after example of introductions you can learn from and copy!

Here are some of the techniques you learn in my CD set, included in The IRRESISTIBLE Vocal Business Card Toolkit:

• The 7 fatal mistakes of sales professionals and entrepreneurs fully examined
• The 3 critical distinctions that transform dull introductions into dynamic ammunition
• The 2 reasons it's so difficult to get people to listen to you
• The single most significant thing 95% of people do that convinces their prospects to stop listening and reject them
• The 1 word 90% of people use in their introduction that immediately destroys their reputation
• The key words that create messages your prospects can't forget
• How to leave your prospects hungry and wanting more instead of bored and looking elsewhere
• How to turbo-charge your marketing with "the slightest edge" principle
• How to impress your prospects on a subconscious level
• Why you must unleash your influence in 42 words and how to accomplish that
• How to be in command and "on stage" whether in front of 1 or 100 people
• 3 specific techniques to speak outside the box of mediocrity

• In addition to the CD set, you'll receive a Workbook with a step-by-step process to creating a surefire irresistible vocal business card as well as numerous examples you can learn from or copy!
  
  

  3-Month No-Risk 100% Money-Back Guarantee

  Keep in mind that I designed this TOOLKIT to take you step by step through the process of developing a powerful 10-second introduction and a 30-second commercial. If you listen to the entire program and do the exercises as instructed, I guarantee that your new way of vocally marketing yourself will dramatically change your business.

  In fact, if you go through my entire TOOLKIT and fail to see how it will improve your business, I'm Amelia Earhart's sister, and after you've given me the bad news, I'll fly an airplane across the Bermuda triangle never to be seen or heard of again. Oh, but before I do that, I'll give you a full refund (minus the shipping and handling costs, or course).
  
  

  BUT WAIT... THERE'S MORE!
  
  

  I want you to become a Champion not only of the product you sell but in your company as well. I want to ensure that you have a powerful vocal business card, which is why my TOOLKIT includes a CRITIQUE CERTIFICATE that's good for 90 days. Clients pay me $200 an hour to develop their vocal business card, and they pay me happily because they instantly see a dramatic increase of interested prospects.

  The IRRESISTIBLE Vocal Business Card Toolkit is the step-by-step guide I wish was around when I started my business. Learning even one or two of these secrets would have short-cut my own success by... oh... two years at least. (It can definitely help you leap-frog over your competition).

  Many trainers and leaders try to motivate you by encouraging you to focus on your dreams. They love to quote Walt Disney and say, "If you can dream it, you can do it." The only problem with that statement is that it's only half true.

  I've personally met Mike Vance, the original Dean of Disney University. I was even a guest on his very first radio program. Mike's office was right across the hall from Walt's, and what I've learned after listening to all Mike's stories about Walt Disney is this: It's true that you can do it, if you can dream it, but only if you let go of the dreaming and get on with the doing!
  
  

  You Can't Run a Business Without Customers
  
  

  If you've ever seen the movie Gone with the Wind, you might recall that at the beginning of the film, carefully selected images of the Old South are shown while the following words float across the screen:

  ... it is no more than a dream remembered, a civilization gone with the wind.

  Don't let your business be like that - a dream remembered but gone with the wind. You prevent that from happening by developing a powerful introduction that gets bona fied clients in front of you.

  You can't keep telling yourself that you'll think about this tomorrow. Waiting for a better time to develop a powerful introduction is like waiting for your gas tank to register empty before buying any gasoline. You can't run a business without customers any more than you can run a car on empty.

  Every time you talk, you have the opportunity to increase your network of prospects that remember and recommend you. Develop an attention-getting, prospect-generating, 10-second IRRESISTIBLE vocal business card and discover the an amazing key to growing your business exponentially today!

  Here's to your success,

  

   

  P.S. Surely the easiest and perhaps the fastest way to grow your current business is with the marketing method that doesn't cost you a dime - word-of-mouth marketing. Now you can have the secrets to an attention-getting, prospect-generating, 10-second vocal business card, and grow your business exponentially with an incredibly small investment of only $79 for my Irresistible Vocal Business Card Toolkit, which includes a Critique Certificate that's good for 90 days.
  
  ORDER THIS 2CD SET TODAY! (Hardcopy Version)
  
  
  
  LISTEN TO THIS 2CD SET TODAY! (Download the Digital Version)